DEC Business Pathway: “Branding, Marketing, and Advertising”

PART 1: “Circle of Success”

The Circle of Success models the priority for consensus among the three primary categories of any enterprise to assure efficient, effective communication and incremental growth, regardless of competitive dynamics of the marketplace.  This brief presentation topic is paramount when considering any marketing or advertising decision.

Speaker: Dan Costello, Strategic Marketing/Advertising Communications – Creative Director/Producer – Dot The i Creative

Dan’s career spans 35+ years working with many nationally known brands and companies. Dan applies these tried and true concepts to Small-to-Medium businesses looking to grow.

PART 2: “Connecting Sales & Marketing: How Personas Can Drive Customer Action”

Customers will make or break your business. Successful businesses focus on targeted, personalized campaigns to drive customer action. Personas are a great tool for connecting this often disconnected sales and marketing process.

In this session, you’ll learn:

• how to create targeted, actionable personas that align your marketing message with the needs of your customers;


• how to get critical input from your customers and sales teams to ensure your personas are authentic;


• how to identify and prioritize campaigns targeted at driving customer action.

Speaker: Kristy Campbell, Chief Marketing Officer, Rev1 Ventures

Kristy has spent her 20+ year career working with – and within – tech startups to help them build their brand, grow revenue and scale. She is the COO / CMO for Rev1 Ventures, a leading venture fund in Columbus. She and her team help Rev1’s portfolio generate awareness, first customers and a repeatable sales pipeline.

The DEC Business Pathway Event has been provided by Matt Adams, Strategic Planning/Art Direction/Owner of Dot The i Creative.

Matt has spent his 20+ year career working with businesses of all sizes in all facets to fully develop their brand in a meaningful way.  Dot The i Creative both a Tenant and is the Marketing & Advertising Director for The DEC