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How to Launch a New Product with Portal Green
July 8 @ 11:00 am - 12:00 pm
The last eighteen months have been quite a journey for CEO Jody Shaffer and the team at Portal Green—and the last six of those months have been a sprint. Portal Green’s overall vision is to help businesses mitigate risk. The company is a Columbus-based startup that provides employment risk mitigation for the service and hospitality industries.
The experts at Portal Green stepped up quickly to adapt their online risk mitigation platform to meet challenges created by the pandemic. In this session, Shaffer talks about how Portal Green built a product plan in April and launched the platform in June.
What You’ll Learn:
· How to approach companies for a pilot
· How to communicate with your pilot customers during development
· Strategies for filling your sales funnel before product launch