How-to Know Your Customer’s Needs and Wants

Surveying your audience is one of the best ways to understand your target market. Join Matt Cynkar, Rev1 managing director, for this presentation on how to survey your customers. There is power in finding your target market through customer surveys. In this session, you will learn what you want to measure, who you need to survey, and how to implement a survey, including suggested tools.

About the Speaker: Matt Cynkar, Sr. Director of Market Intelligence & Analytics, Rev1 Ventures

With more than 14 years’ experience in market research and data analysis, Matt leads a team focused on applying market intelligence and analytics to accelerate Rev1’s growth strategy. From owning the integrity of Rev1’s internal data, to producing analyses related to specific industries, the team’s work will be an important driver of business insights and strategic guidance.

Matt brings a strong understanding of research methodology and is a proven leader in project management and planning. He identifies and targets the appropriate data sources—both qualitative and quantitative—to support the needs of the entrepreneurs we serve and the portfolio companies they are working to scale. Matt furthers Rev1’s data-driven approach to expand our industry leadership in the region, the state, and beyond.