Many businesses are missing the mark with the messaging they use on their websites, in their emails, their brochures, their one-liners…almost all the communication they use in their businesses. If you aren’t communicating your purpose clearly, your prospects don’t understand why they should do business with you. In essence, if you confuse, you’ll lose…and you’re wasting money on your marketing.
In this presentation, you’ll learn the simple 7-step framework you can use to clarify your message so your prospects listen. You’ll transition from positioning yourself as the hero to the guide who has a plan and calls them to action that results in their success.
About the Speaker: Jon Keel of Improved Results
Jon Keel has developed a local, national, and international reputation as a performance-based online and offline marketing expert, having been actively involved in this arena since January, 1997.
In addition to being CEO of Improved Results, LLC (www.ImprovedResults.com) which he founded in September, 1997, he co-developed the Xavier University MBA E-Business program, where he taught Online Marketing and E-Commerce, for over three years. He frequently speaks to local, regional, national and international audiences about Performance-Based Marketing for businesses.
He has written numerous articles and has appeared on several TV news and talk programs. He also appeared on the NBC radio affiliate in Phoenix with a weekly show about how to use the Internet effectively.
He co-developed the first pay-per-click search engine bid management software and wrote the first book on pay-per-click search engines, “Instant Web Site Traffic.” He also contributed to the best selling book, “Success Secrets of the Online Marketing Superstars,” “Mastering Online Marketing,” and “How To Make More Money From The Dental Market Than Ever Before.”
He presently lives in the Dublin area of Columbus with his wife, Colleen. He is a past member of the Board of Executive Advisors for the Williams College of Business at Xavier and a current member of the Dean’s Advisory Council for the College of Engineering at the University of Arkansas and is very active at his church, Crossroads Church, in Columbus.