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On a Scale of 1-10: How Would You Rate your Surveying?
October 10, 2019 @ 10:00 am - 11:00 am
Learn how to creatively reach your audience, craft questions that matter, and maximize insights while minimizing survey costs.
When you are just beginning product planning and launching your business, customer feedback is critical. Limited resources may constrain your market research efforts. Matt Cynkar, Sr. Director of Market Intelligence & Analytics at Rev1 Ventures, understands this. During this session, he will discuss how to creatively reach your audience, craft questions that matter, and maximize insights while minimizing survey costs. Learn how to get great quantitative analysis by targeting the right audience with the right questions.
What you’ll learn:
• Create a survey MVP
• Validate your product market fit
• Get deeper insights
• Reduce respondent bias
• Differentiate screening and segmentation
About the Speaker: Matt Cynkar, Sr. Director of Market Intelligence & Analytics, Rev1 Ventures
With more than 14 years’ experience in market research and data analysis, Matt leads a team focused on applying market intelligence and analytics to accelerate Rev1’s growth strategy. From owning the integrity of Rev1’s internal data, to producing analyses related to specific industries, the team’s work will be an important driver of business insights and strategic guidance.
Matt brings a strong understanding of research methodology and is a proven leader in project management and planning. He identifies and targets the appropriate data sources—both qualitative and quantitative—to support the needs of the entrepreneurs we serve and the portfolio companies they are working to scale. Matt furthers Rev1’s data-driven approach to expand our industry leadership in the region, the state, and beyond.