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Stand Out From Your Competition
January 10 @ 11:00 am - 12:00 pm
Why wouldn’t your target customer buy your product? The simple answer, because they are using your competitor. Rev1 advisor, Bob Wiggins, will help you tackle the ways that you can build a competitive analysis and find your differentiator. The market doesn’t stand still, be prepared for change.
What You’ll Learn:
- Train yourself to think like your customer to know who your true competitor is.
- Learn how the status quo can be your biggest competition and how to create behavior change.
- Build feature sets that help you stand out from the competition.
About the speaker: Bob Wiggins, Senior Vice President Venture Acceleration, Information Technologies
A serial entrepreneur and venture capitalist, Bob brings experience and know-how to help entrepreneurs and emerging high-growth IT companies succeed. From market and product validation to gaining first customers to raising capital, he’s been there and done that. Bob has a BS in economics from the University of Oregon and a JD degree from the University of Oregon School of Law, where he graduated first in his class. Bob practiced law for 13 years and then made a career change, joining a telecom startup that was acquired in the late nineties by WorldCom. Since then, he has led several software startups and started a venture fund. He’s advised software companies, been an angel investor and a board member to a number of startups.